<aside> 💡 Going Live is the best way to Drive Sales.

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All of the top selling Creators on Stan have just one thing in common: they go LIVE constantly to talk about and sell their products.

So if you want to make money as a Creator, you need to master the art of going LIVE on TikTok and Instagram.

The good news is we've boiled Going LIVE down to a 3-step science.

So in this guide, we're going to teach you:

1. How to Get More Viewers on Your LIVE
2. How to Keep Viewers Engaged
3. How to Convert Your Viewers to Customers

How to Get More Viewers on Your LIVE

<aside> 💡 TikTok's #1 Metric for Deciding Whether to Push Your LIVE is "New Viewer Watch Time / Retention"

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What is "New Viewer Watch Time"?

This is the average amount of time a new viewer who pops into your LIVE stays for.

And this number is critical.

TikTok wants this to be >30seconds, which means for every viewer who comes in, they need to stay for at least 30 seconds.

If you hit this metric, your LIVE will quickly grow to thousands of concurrent viewers as TikTok continues to push your LIVE in everyone's For You Page.

So then how do you get your Watch Time up?

By making your LIVE interactive.

Your viewers will only stay with you if they feel invested in waiting for your next answer.

You need to immediately pull your viewer in from the start, and keep them engaged.