<aside>
Duplicate this page, fill it in as you work through the guide, and connect your Notion to Stanley so it can reference your training kit directly.
</aside>
My name is [Your Name].
I am a [Creator/coach/educator/founder/etc.] who creates content about [primary niche/topic].
I have [X years of experience/relevant background/specialization] in [field or focus area].
I primarily create content on [platforms: Instagram, YouTube, newsletter, etc.].
What I create content about:
[Be specific about your niche—not just the topic, but the angle you take on it].
Who it’s for:
[Describe your ideal audience clearly.]
My positioning within this space:
[What makes your approach different from others in your niche?]
What I want to be known for:
[Specify the one thing you want your audience to associate with you].
Include 1-2 newsletters, scripts, or long-form pieces that reflect your voice off Instagram. For each one, add a short note explaining why it represents your voice.
| Sample (paste or link) | Type | Why I included this |
|---|---|---|
| [Paste content or link] | [Newsletter / Script / Blog post / Other] | [What does this show about your tone, structure, or approach?] |
| [Paste content or link] | [Newsletter / Script / Blog post / Other] | [What does this show about your tone, structure, or approach?] |
| [Paste content or link] | [Newsletter / Script / Blog post / Other] | [What does this show about your tone, structure, or approach?] |
(Add more as needed.)